About us
We are a brand which has been born into mother nature. It's time to create a new feeling.
Our Story: Built on a Foundation of Values
For over two decades, the story of Ideal Paper Products has been a family story. It began in 1996 with a simple yet powerful vision held by our founder, Mr. Waseem Ashraf. With little more than immense dedication, unwavering integrity, and a master craftsman’s touch, he laid the first stone of what would become our beloved company.
Driven by a belief that quality and honest relationships are the cornerstones of success, our father built this business one client, one product, one handshake at a time. He instilled in us—and in the very DNA of this company—a commitment to excellence that never cuts corners and a deep respect for the people we serve.
Today, while we have grown from that humble beginning into a recognized name, we are still guided by his principles. The torch has been passed, but the flame remains the same. We honor his legacy not by resting on tradition, but by continuously evolving our methods and expanding our offerings to meet the modern world’s needs, all while holding fast to the core values he embodied.
We are more than just a brand; we are a family business, proud of our past and passionately committed to your future.
A perfect fit for your every day life
Focus on Adaptability
Designed to be versatile, it seamlessly adapts to your evolving needs. This inherent flexibility ensures it remains your perfect solution, today and tomorrow.
Simplicity in design and form
We’re just getting started
We’re just getting started. This is only the beginning of our journey to innovate, inspire, and redefine what’s possible. And this is our promise to you: we will never stop striving to exceed your expectations.
Our incredible team are here for you
Nicole Williams
Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"
Bjorn Gunnarson
Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."
Charlotte Banks
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."
Sam Gallagher
Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
In the press
